Solutions · Local services

Ads for local businesses that need measurable leads — not just visibility.

Most local-service campaigns chase impressions and 'brand awareness' in the local market. We chase qualified phone calls and form starts you can trace to revenue. Built for memorial services, contractors, home services, professional services, and any local business where the next sale starts with a phone call.

Client snapshot · Gifford Monument

49×

lifetime return on ad spend

$285 → $61 cost per lead

The local-services problem

If your tracking is broken, no campaign can fix the spend.

Most local-service businesses we audit have conversion tracking that fires on the wrong events, double-counts, or misses phone calls entirely. The Google Ads dashboard shows good numbers. The bank account doesn't match.

We rebuild conversion tracking from the ground up — phone calls, form starts, form completions, the events that map to actual customer outreach. Then we run Performance Max and Search campaigns geo-targeted to the real service area, with audience signals tuned to the actual customer profile.

Case study · Gifford Monument

Memorial services business, 49× lifetime ROI.

A regional memorial-services business was running Google Ads with conversion rate stuck under 1%. The account had grown organically over several years with overlapping campaigns, broken tracking, and no clear attribution. We rebuilt the tracking layer first — phone calls, form starts, completed forms — then restructured into geo-targeted Performance Max with Local Service Ad parity, and tuned audience signals to the real customer profile.

Conv. rate

+262%

0.99% → 3.60%

Cost per conv.

−78%

$285 → $61

Phone clicks

+400%

1 → 5

Lifetime ROI

49×

across full campaign

"Conversion tracking was broken. Once we fixed it and leaned into Performance Max with local targeting, results compounded."

Elimar Reyes · Lead strategist

How we work with local businesses

Four shifts that turn local spend into traceable revenue.

Conversion tracking rebuild

We audit every conversion event firing in your account. Most local-service accounts have at least one of: broken tags, double-counted events, missed phone calls, or "conversions" that don't map to revenue. We strip it down and rebuild around the events that actually represent customer outreach.

Geo-targeting that matches the service area

Most accounts are either too broad (statewide for a business that serves three counties) or too narrow (city-only for a business whose customers come from 50 miles out). We map your real service area to Google's geo-targeting and adjust bid modifiers by zone. Spend concentrates where the customers actually live.

Performance Max + Search alignment

Performance Max alone is a black box. Search alone caps growth. We run both with clear separation — branded and high-intent terms in Search, broader demand-capture in P-Max — and tune audience signals to the real customer profile. Each gets its own budget and measurable attribution.

Phone-first landing pages

Local businesses live or die on phone calls. We audit landing pages for above-fold phone visibility, mobile click-to-call, and consult-readiness. We don't build pages — we tell your team exactly what to fix, and we re-test after the changes ship.

Common questions from local business owners

Things owners usually ask.

What industries count as 'local business'?

Home services, contractors, memorial & funeral services, professional services (accounting, financial planning, real estate), local retail with phone-first sales, and most service businesses where the customer needs to talk to a human before buying. If the next step in your sales process is a phone call or in-person consultation, this fits.

My budget is small — does this still work?

Below $1,500/month in ad spend, we're not the right fit — the math doesn't support the agency overhead, and you'd be better off running ads yourself with a few hours of strategy consulting. Above $1,500/month, the boutique model starts paying back.

What's the difference between Google Ads and Local Service Ads (LSAs)?

LSAs are pay-per-lead and run on a separate auction; Google Ads is pay-per-click. They complement each other. We run both in parallel where it makes sense, with separate attribution so you can see which channel is producing for your specific business.

How quickly will I see results?

For most local-service accounts, the conversion-tracking rebuild surfaces issues in week 1, the restructured campaigns launch in weeks 2-3, and measurable performance gains start showing in weeks 4-8. The 262% conversion rate lift for Gifford Monument compounded over about 90 days.

Ready to talk?

Let's talk about your business.

30-minute call. We'll review your current account, talk through what's working in your market, and tell you honestly whether we're a fit.

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