Solutions · Dental practices

Marketing for dental practices that turn ad spend into booked chairs.

Most dental marketing focuses on the wrong number — impressions, clicks, even contact forms. We focus on booked appointments and the cost to acquire them. Built for general dentistry, orthodontics, implants, and cosmetic practices.

Client snapshot · Sherwood Dental Care

+51%

more booked appointments

322 → 487 in 30 days

The dental marketing trap

New patient leads are easy. Booked appointments are the metric.

Most dental PPC campaigns chase "new patient leads" — defined loosely as anyone who filled out a form. The agencies look productive; the front desk sees mostly no-shows and price shoppers.

We restructure the funnel around booked, kept appointments. Ad copy filters out cosmetic price-shoppers if you don't want them. Landing pages match the ad's promise. Call tracking and scheduling integrations close the loop between click and chair.

Case study · Sherwood Dental Care

Multi-location practice, 38% lower cost-per-booking.

A multi-location dental practice was spending healthy ad budgets across Search and Performance Max, but cost-per-appointment was climbing while quality score sat in the mid-6s. We rebuilt the account around exact-match keywords for high-value treatments, restructured ad copy to filter for booked-intent searchers, and audited each location's landing pages.

Booked appts.

+51%

322 → 487

Cost per appt.

−38%

$67 → $42

Quality Score

+27%

6.2 → 7.9

Conv. rate

+52%

8.4% → 12.7%

"Exact-match keywords, call extensions, and landing pages that actually match the ad — not a rebuild, a rework."

Elimar Reyes · Lead strategist

How we work with dental practices

Four shifts that compound into booked chairs.

Treatment-tier campaign structure

We split campaigns by treatment category — general, hygiene, implants, ortho, cosmetic — with separate budgets and bidding strategies. High-ticket treatments (implants, full-mouth restoration) get aggressive bids on narrow exact-match terms; volume treatments (cleanings, exams) run broader for fill-rate. Each treatment's economics stays measurable on its own.

Quality Score rehab

Most dental accounts ship with Quality Scores in the 5-6 range, paying 30-50% more per click than they should. We rebuild ad groups around tight keyword themes, write ad copy that matches search intent literally, and ensure landing pages echo the promise. Quality Score climbs into the 8-9 range and CPCs fall accordingly.

Booked-intent filtering

We deliberately filter out price-shoppers and "checking my options" traffic from non-elective treatments. Negative keywords for "cheap", "free", "near me coupon" applied judiciously. The lead volume drops on paper — the front desk's no-show rate drops more, and average case value rises.

Call extension + scheduling integration

Every campaign uses call extensions during business hours and form-submit during off-hours. We integrate with practice management software where possible so booked appointments flow back into Google Ads as a measurable conversion. The system optimizes against your real revenue, not a proxy.

Common questions from practice owners

Things dentists usually ask.

We get a lot of leads already — they just don't book. Can you help?

That's almost always a tracking and qualification problem, not a lead-volume problem. We start with a conversion-tracking audit, identify where booked appointments actually come from, and restructure campaigns to favor that source. Lead count may drop. Booked appointments go up.

What about Google Local Service Ads for dentists?

LSAs are pay-per-lead and can be effective for general dentistry in the right markets. We run them in parallel with Google Ads where the math works, and treat the two as separate channels with their own attribution. We're honest about which channel is producing — sometimes LSAs lead, sometimes Search, sometimes Performance Max.

How much should a dental practice spend on Google Ads?

For most general practices, $2,000-5,000/month is the sweet spot to support consistent new-patient flow. Implant or cosmetic-focused practices targeting high-value cases can justify $5,000-15,000/month. We'll model it during the strategy call based on your average case value and target case volume.

Do you handle Meta (Facebook & Instagram) ads too?

Yes. For most general practices, Google Ads carries the high-intent search demand and Meta carries the awareness and remarketing layer. We run both when the budget supports it, with clear attribution between channels so you see which is producing.

Ready to talk?

Let's talk about your practice.

30-minute call. We'll review your current account, talk through what's working in your market, and tell you honestly whether we're a fit.

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