A boutique performance marketing agency. Run by a senior operator.
Convertika is led by Elimar Reyes. She works with a small number of clients at a time, personally — no junior staff rotation, no farmed-out account managers. The work is the work, and the person doing it is the person you hired.
Elimar Reyes
With 10+ years of hands-on SEM experience, I've managed paid acquisition campaigns for Fortune 500 brands, scaled growth for venture-backed startups, and helped hundreds of small and mid-market clients turn ad spend into profitable revenue.
That breadth taught me something most PPC operators never see: the same campaign tactics that work for a $500K/month enterprise budget don't translate to a $5K/month local-services business — and vice versa. Both deserve real expertise. Both rarely get it.
I started Convertika to close that gap. A boutique practice, run personally, where serious advertisers — at any budget level — get the senior expertise that usually only Fortune 500s can afford.
You hire me to grow your business — not to manage my workload.
- → No fluff. I focus on metrics that matter to your bottom line.
- → No lock-in. You own all your accounts and can leave anytime.
- → No excuses. I report honestly on what's working and what isn't.
- → No slow starts. You see meaningful improvement within 30–60 days.
I treat your ad budget like it's my own money. Because if you don't make money, I haven't done my job.
Why small on purpose matters.
Most PPC agencies grow as fast as they can hire. New clients get junior account managers; senior strategists get pulled into sales. The expertise that won the contract isn't what does the work.
Convertika doesn't operate that way. I work with a small number of clients at a time — personally — because that's the only way to give each one the strategic depth they hired for.
That has real implications:
- → Capacity is finite. Sometimes the answer is "not right now" or "let me introduce you to someone better suited."
- → Fit matters more than fee. If your business doesn't suit how I work, I'll say so on the first call.
- → Direct contact is the norm. No tiered support, no account manager between you and the person running your campaigns.
- → Depth over breadth. Fewer client logos, deeper outcomes for each one.
Based in Medellín. Working worldwide.
Convertika operates from Medellín, Colombia — a time zone that overlaps the entire U.S. workday and gives Latin American mornings to Asian and European afternoons. We work with clients across North America, Latin America, and beyond.
Async-first, calls when they matter.
We default to async — written updates, dashboards you check on your schedule, Slack and email for day-to-day. Live calls are reserved for monthly strategy and decisions that need real-time conversation. The point is depth of thinking, not theater of busy-ness.
Let's see if we're a fit.
A 30-minute call. No pitch, no pressure. You leave knowing whether Convertika is the right home for your campaigns — and walk away with real insights either way.