conver/tika
Performance marketing

I turn ad spend
into profit.

Hi, I'm Elimar Reyes. For 10+ years I've helped Fortune 500 brands, law firms, healthcare providers, and local businesses grow through paid advertising — without burning budget on vanity metrics.

WhatsApp
10+ years SEM · Google & Meta Ads · Medellín → worldwide
Elimar Reyes — Performance Marketing Specialist at Convertika
Founder · Strategist
Elimar Reyes
The philosophy

Most agencies optimize for clicks. I optimize for profit.

The metrics most PPC agencies report — impressions, clicks, cost-per-click — feel productive. But they don't tell you whether the ads are making you money.

I start somewhere different. Your margins. Your customer acquisition cost ceiling. What a profitable conversion actually looks like for your business. Then we build campaigns around that financial reality, not around industry benchmarks.

"Your success isn't my revenue. Your profitability is."

What I do

Two platforms. One discipline.

Google Ads

Search, Performance Max, Display, YouTube

Keyword strategy and account structure built for high-intent traffic. Conversion tracking that captures what actually matters. Quality Score optimization to lower CPCs at scale.

Meta Ads

Facebook & Instagram across Feed, Reels, Stories

Creative refreshes that match scroll-stopping intent. Audience strategy that compounds learning between campaigns. Pixel and conversion API setups that survive iOS privacy changes.

Conversion tracking audits. Most accounts have broken or misaligned tracking. We fix it first.
Landing page advisory. What to fix on your existing pages and why — coordinated with your team.
Monthly strategy & reporting. Real conversations about performance — not slide decks of vanity metrics.
Elimar Reyes
About me

Hi, I'm Elimar Reyes.

Google Ads Specialist · PPC Expert · SEM Strategist

I help businesses, law firms, healthcare providers, and entrepreneurs grow through strategic paid advertising and data-driven marketing.

With 10+ years of hands-on SEM experience, I've managed campaigns for Fortune 500 companies, scaled local businesses, and helped hundreds of clients achieve profitable growth through Google Ads, Meta Ads, and other paid channels.

My philosophy

You hire me to grow your business — not to manage my workload.

  • No fluff. I focus on metrics that matter to your bottom line.
  • No lock-in. You own all your accounts and can leave anytime.
  • No excuses. I report honestly on what's working and what isn't.
  • No slow starts. You see meaningful improvement within 30–60 days.

I treat your ad budget like it's my own money. Because if you don't make money, I haven't done my job.

How it works

From first call to profitable campaigns, in four steps.

01

Strategy call · 30 min

A real conversation about your business, your margins, what's working, what isn't. No pitch.

02

Free account audit · 3 days

If you're running ads already, I audit the account — tracking, structure, waste. You keep the report regardless.

03

Onboarding · week 1–2

Campaign restructure, conversion tracking fixed, creative refreshed. Your first optimized campaign goes live in days.

04

Monthly optimization

Ongoing management, weekly check-ins, monthly strategy calls. Meaningful improvement in 30–60 days — or I tell you why.

Ready to talk?

Let's talk about your business.

A 30-minute strategy call. No pitch, no pressure. You leave knowing whether we're a fit — and with insights either way.

Responses within one business day · Medellín, Colombia → worldwide